Paid Social Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary liaison.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable recommendations for clients without technical backgrounds.

• Establish and maintain robust client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to promote stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and other campaign variables.

• Monitor campaign performance daily and adjust based on cost-per-appointment and other key performance indicators.

• Identify underperforming campaigns and devise strategies for improvement.

• Experiment with audiences, messaging, and creative elements to uncover opportunities for enhanced performance.

• Assist in crafting ad copy and campaign messaging.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and streamline lead-routing processes.

• Address technical issues that arise between advertising platforms and client systems.

• Vigilantly monitor tracking and lead flow to avert issues that could negatively impact client outcomes.

• Report directly to the Associate Director of Operations while remaining accountable for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Experience managing multiple client accounts concurrently and leading client-facing discussions.

• Demonstrated ability to steer campaigns towards established performance objectives while fostering client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation tools.

• Strong skills in communication, organization, and problem-solving.

• Preferred: Background in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance Bonus.