Paid Social Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours ahead of scheduled calls.

• Convert campaign data into clear, actionable insights for non-technical clients.

• Develop strong client relationships that enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and foster growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign parameters.

• Daily monitor performance and adjust strategies based on cost-per-appointment and other vital metrics.

• Identify underperforming campaigns and devise strategies for improvement.

• Experiment with audiences, messaging, and creative elements to uncover opportunities for enhanced performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Address technical issues that arise between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client results.

• Report directly to the Associate Director of Operations, maintaining accountability for client outcomes, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven experience in managing multiple client accounts simultaneously and leading client-facing discussions.

• Demonstrated ability to steer campaigns towards established performance targets while ensuring client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, inclusive of vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Ability to Work From Home.

• Flexible Scheduling options.

• Eligibility for a Performance Bonus.