Paid Social Manager

This is a fully remote position, open to applicants in District of Columbia, +5 more states.

📋 Description

• Manage a portfolio of client accounts while acting as the key point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and subsequent actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Foster robust client relationships to enhance retention, renewals, and referrals.

• Address account challenges proactively to ensure stability and growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and scheduling appointments.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and various campaign elements.

• Monitor performance on a daily basis and make campaign adjustments based on cost-per-appointment and other crucial metrics.

• Identify underperforming campaigns and devise strategies for enhancement.

• Experiment with audiences, messaging, and creative assets to uncover opportunities for improved performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows via Zapier, and manage lead-routing processes.

• Resolve technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations, remaining accountable for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Proven experience managing multiple client accounts while leading client-facing discussions.

• Demonstrated ability to steer campaigns toward established performance goals while promoting client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Expertise in high-ticket or considered-purchase funnels.

• Preferred: Experience in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• A Flexible Schedule.

• Performance Bonus.