Paid Search Strategist, DTC eCommerce

This is a fully remote position, open to applicants in Colombia, +2 more countries.

📋 Description

• Take ownership of a range of DTC and eCommerce Google accounts from start to finish.

• Act as a strategist, buyer, account manager, and primary client contact.

• Oversee monthly budgets that range from $5,000 to several hundred thousand dollars.

• Deliver presentations on results, plans, and strategic insights to clients.

• Conduct audits of campaign and ad group structures, keywords, search terms, negatives, bidding strategies, impression share, feeds, landing pages, audiences, and conversion tracking.

• Develop Loom audit walkthroughs for clients.

• Differentiate and manage brand and non-brand activities.

• Assess PMax incrementality and branded volume.

• Review Google’s automatically applied recommendations, assets, and sitelinks.

• Maintain Merchant Center hygiene, including product titles, disapprovals, promotions, Shopping, and PMax delivery.

• Oversee GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative, offers, AOV, landing pages, checkout processes, and tracking.

• Create landing pages, scripts, reports, and other tools necessary for account management.

• Execute geo holdouts and assess attribution using NC-CPA and NC-ROAS.

⛳️ Requirements

• Practical experience with Google Ads, managing substantial budgets for DTC and eCommerce accounts.

• Demonstrated results that can be articulated through metrics such as CPA, ROAS, revenue, and specific modifications implemented.

• Familiarity with Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• Proficient in AI-centric workflows; current usage of Claude or a similar tool.

• Capability to create and deploy landing pages using Claude or an equivalent platform.

• Exceptional communication skills in English, either native or near-native.

• Ability to clearly communicate strategy, sell ideas, assertively manage client interactions, and proactively address issues.

• Willingness to work during US Eastern business hours for client communications.

• Commitment to managing accounts, client relationships, funnels, tracking, feeds, and bottlenecks comprehensively.

• Experience with Bing is a plus.

• Background in Shopify store management or Meta advertising is advantageous.

🏝️ Benefits

• Work remotely; location is flexible worldwide.

• Enjoy a flexible schedule outside of US Eastern business hours.

• No time tracking; performance is evaluated based on output.

• Gain trust and autonomy from the very beginning.

• Receive prompt feedback.

• Opportunity for advancement into senior strategy roles with increased responsibilities.

• Collaborate with actual brands managing real budgets.

• Engage in aggressive testing and framework development opportunities.