Paid Search Strategist, DTC eCommerce

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of a portfolio of DTC and eCommerce Google accounts as a strategist, buyer, and primary client liaison.

• Oversee monthly budgets that range from $5,000 to several six figures.

• Directly present results, strategies, and justifications to clients.

• Conduct audits on campaign and ad group structures, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.

• Create Loom audits to communicate findings to clients.

• Differentiate between brand and non-brand performance in reporting.

• Analyze PMax brand and non-brand volumes while establishing suitable targets.

• Review Google automation, auto-applied recommendations, assets, and sitelinks.

• Maintain Merchant Center feed hygiene, including product titles, disapprovals, promotions, and Shopping/PMax delivery.

• Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative content, offers, AOV, landing pages, checkout processes, or tracking.

• Develop landing pages, scripts, reports, and other necessary tools to alleviate account constraints.

• Lead attribution analysis utilizing NC-CPA, NC-ROAS, and geo holdouts.

⛳️ Requirements

• Practical experience with Google Ads, involving significant spending on DTC and eCommerce accounts.

• Proven results related to CPA, ROAS, revenue, and specific alterations implemented.

• Familiarity with Shopping and PMax, beyond just Search.

• Proficiency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• AI-savvy; currently utilizing Claude or a similar tool as a working resource.

• Capability to create and deploy a landing page using Claude or a comparable tool.

• Excellent English communication skills, native or near-native proficiency.

• Skill in articulating ideas clearly, advocating for recommendations, questioning client decisions, and identifying issues early on.

• A critical, analytical mindset regarding performance metrics.

• Availability for client interactions during US Eastern business hours.

• Bonus: experience in building or managing a Shopify store or running Meta ad campaigns at scale.

🏝️ Benefits

• Significant influence over the operation of Google across the agency.

• Engagement with actual brands and substantial budgets.

• Opportunities for aggressive testing and rapid learning.

• Trust and independence from day one.

• Prompt feedback.

• Potential for advancement into senior strategy roles with increased responsibilities.

• Strong team retention.