Paid Search Strategist, DTC eCommerce

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of a portfolio of DTC accounts, serving as strategist, buyer, and direct point of contact for clients.

• Oversee budgets that range from $5k per month to several six figures monthly.

• Deliver presentations on results, strategies, and insights directly to clients.

• Conduct thorough audits of campaign and ad group structures, keywords, search terms, negative keywords, bidding strategies, impression shares, feed health, landing pages, audiences, and conversion tracking.

• Produce Loom walkthroughs of account audits.

• Manage brand and non-brand activities as distinct entities and report them separately.

• Analyze Performance Max to differentiate between branded and incremental volume.

• Review Google’s auto-applied recommendations, assets, and sitelinks for accuracy.

• Oversee Merchant Center hygiene, including product titles, disapprovals, promotions, and the impact of feeds on Shopping and Performance Max.

• Manage tracking through GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative, offers, average order value (AOV), landing pages, checkouts, and tracking.

• Develop landing pages, scripts, reporting, and other essential tools for accounts.

• Optimize campaigns toward NC-CPA and NC-ROAS while utilizing geo holdouts to evaluate incrementality.

⛳️ Requirements

• Proven hands-on experience with Google Ads, particularly with significant spending on DTC and eCommerce accounts.

• Track record of achieving results in terms of CPA, ROAS, revenue, and specific changes implemented.

• Experience with Shopping and Performance Max, beyond just Search.

• Proficiency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• Familiarity with AI tools; actively utilizing Claude or similar as a work resource.

• Capability to create and deploy a landing page using Claude or equivalent tools.

• Strong English communication skills, either native or near-native proficiency.

• Ability to articulate ideas clearly, advocate for recommendations, provide constructive feedback to clients, and proactively address issues.

• Willingness to work during US Eastern business hours for client communications.

• Experience with Bing is a plus.

• Background in building or managing a Shopify store or operating Meta at scale is advantageous.

🏝️ Benefits

• Opportunity for remote work; live anywhere in the world.

• Flexible work schedule; no strict timekeeping.

• High level of autonomy and trust from the outset.

• Quick feedback cycles.

• Career growth opportunities into senior strategy roles with increased responsibilities.

• Work with real DTC and eCommerce brands with substantial budgets.

• Engage in aggressive testing and rapid learning processes.

• Develop scalable frameworks.