Paid Search Strategist, DTC eCommerce

This is a fully remote position, open to applicants in Canada.

📋 Description

• Manage a portfolio of DTC and eCommerce Google Ads accounts from start to finish.

• Act as strategist, media buyer, and primary point of contact for clients.

• Oversee monthly budgets ranging from $5,000 to well into six figures.

• Deliver results, plans, and strategic insights directly to clients.

• Conduct thorough audits of account structures, keywords, search terms, negatives, bidding strategies, impression shares, feed health, landing pages, audiences, and conversion tracking.

• Create Loom audits for client reference.

• Differentiate between brand and non-brand performance and manage them accordingly.

• Analyze PMax performance for brand versus non-brand volumes and incremental CAC.

• Review Google automation, auto-applied recommendations, assets, and sitelinks.

• Maintain Merchant Center feed hygiene, including product titles, disapprovals, promotions, Shopping, and PMax delivery.

• Oversee tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative, offers, average order value, landing pages, checkout processes, and tracking.

• Develop landing pages, scripts, and reporting solutions.

• Utilize attribution methods such as NC-CPA, NC-ROAS, geo holdouts, and incrementality testing.

• Communicate with clients during US Eastern business hours.

⛳️ Requirements

• Practical experience with Google Ads and significant spending on DTC and eCommerce accounts.

• Proven results in CPA, ROAS, and revenue, including details of the changes made to achieve these results.

• Familiarity with Shopping and PMax, beyond just Search.

• Proficient in Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• Experience with Bing is a plus.

• Comfortable using AI tools; already employs Claude or a similar tool in regular work.

• Capable of creating and launching landing pages using Claude or a similar tool.

• Strong English communication skills, either native or near-native.

• Able to articulate ideas clearly, advocate for recommendations, push back against clients when necessary, and address issues promptly.

• Critical approach to performance data with a willingness to conduct holdouts.

• Availability for client calls during US Eastern business hours.

• Experience with Shopify stores or Meta advertising is a bonus.

• Ability to work independently, take ownership of outcomes, and function without a ticketing system or detailed weekly guidance.

🏝️ Benefits

• Remote work options available globally.

• Flexible schedule with no required clock-in times.

• Autonomy and trust granted from day one.

• Quick feedback loops.

• Opportunities for advancement into senior strategy roles with increased responsibilities.

• Chance to work with real brands and significant budgets.

• Encouragement of aggressive testing and rapid learning.

• Influence on the agency's Google strategy.