Paid Search Specialist, Google Ads

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee 20–30 Google Ads accounts for local B2B enterprises in the United States.

• Create, manage, and enhance Search, Performance Max, Display, and Remarketing campaigns.

• Handle Microsoft Ads (Bing) campaigns and provide support for Meta Ads campaigns as necessary.

• Conduct keyword research, audience analysis, and competitor evaluations.

• Craft persuasive, conversion-oriented ad copy utilizing AI or the internal content team.

• Regularly optimize bids, budgets, target audiences, search terms, and campaign structures.

• Enhance campaign effectiveness through rigorous testing and data analysis.

• Work in collaboration with Customer Success Managers, SEO Specialists, and designers to meet client objectives.

• Generate monthly performance reports containing actionable insights and recommendations.

• Discover opportunities to enhance lead quality, boost conversions, and expand client accounts.

• Remain up-to-date with Google Ads features, AI-driven tools, and best practices in paid media.

⛳️ Requirements

• 2–5 years of practical experience in managing Google Ads campaigns within a digital marketing agency.

• Experience in an agency setting is mandatory.

• Proven ability to manage 20+ client accounts concurrently.

• Extensive experience with Google Ads and Microsoft Ads (Bing Ads).

• Familiarity with Meta Ads is highly advantageous.

• Background in managing local lead generation campaigns for North American companies.

• Knowledge of location targeting, service area campaigns, call campaigns, and lead generation strategies.

• Comprehensive understanding of keyword research, campaign optimization, bidding tactics, and conversion tracking.

• Proficient with Google Analytics 4, Google Tag Manager, and Looker Studio.

• Exceptional analytical, communication, and time management abilities.

• Ability to thrive in a dynamic agency environment.

• Google Ads Certification is a plus.

• Experience with signage companies, contractors, home services, healthcare, legal, or other local service industries is a bonus.

• Familiarity with tools such as SEMrush, SpyFu, CallRail, or HubSpot is a plus.

• Exposure to ChatGPT or Gemini is an added advantage.

🏝️ Benefits

• Fully remote position.

• Flexibility associated with remote work.

• Opportunity to collaborate with businesses throughout North America.

• Work alongside experienced teams in SEO, AI Search, Content, and Web development.

• An AI-first agency culture that promotes experimentation and ongoing learning.