Paid Search Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Convert client objectives into actionable paid search channel strategies, encompassing budgets, targeting methods, measurement frameworks, and testing plans.

• Recognize potential enhancements across various campaign types, automation processes, audience strategies, and insights from creative or landing-page analyses.

• Oversee the daily management of allocated accounts by establishing weekly priorities, monitoring pacing, and aligning campaign execution with KPIs.

• Administer campaigns through Google Ads, Google Ads Editor, Microsoft Ads, and SA360.

• Set and uphold quality assurance standards for campaign launches, tracking validation, and maintaining reporting accuracy.

• Propel optimization strategies, which include budget reallocations, bidding modifications, testing focuses, and documented insights.

• Work collaboratively with internal teams to ensure campaign execution aligns with client goals.

• Organize daily responsibilities using the team's project management system.

• Provide weekly performance updates, as well as monthly and quarterly business summaries and recommendations.

• Transform performance metrics into actionable insights while identifying risks and opportunities.

• Ensure accurate, consistent, and timely reporting for all assigned accounts.

⛳️ Requirements

• Over 4 years of pertinent experience in paid search.

• Practical experience in managing substantial monthly campaign budgets and intricate paid search account frameworks.

• Proven ability to lead account management, oversee pacing, and convert performance metrics into client-ready insights and suggestions.

• Familiarity with Google Ads, Google Ads Editor, and processes related to campaign launch, quality assurance, and tracking validation.

• Preferred but not mandatory: Experience with Google Shopping, Demand Gen, and Performance Max.

• Preferred but not mandatory: Familiarity with Microsoft Ads, SA360, and Google Analytics.

🏝️ Benefits

• Unlimited paid time off.

• Comprehensive medical, dental, and vision insurance.

• Employee equity and stock purchase program.

• Employee discounts.

• Virtual wellness classes.

• Pet insurance.