Paid Search Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of managing and enhancing paid search initiatives across various D2C/e-commerce brands.

• Create, oversee, and refine campaigns on Google Search, Google Shopping, Performance Max, Demand Gen, and Microsoft Ads.

• Be responsible for campaign performance in relation to revenue, ROAS, conversion rates, and profitability objectives.

• Develop campaign frameworks and segmentation strategies informed by product performance, categories, brands, margins, seasonality, and business priorities.

• Perform product-level performance assessments to pinpoint top-performing items, underperformers, wasted expenditures, and scaling prospects.

• Manage and resolve issues related to Google Merchant Center, including product disapprovals, warnings, feed errors, account problems, and product eligibility.

• Enhance product feed attributes, custom labels, product segmentation, data quality, and feed health.

• Formulate keyword and search strategies across brand, non-brand, category, product, competitor, and seasonal campaigns.

• Conduct keyword research, analyze search terms, and manage negative keywords.

• Create and implement automated bidding strategies such as Target ROAS, Maximize Conversion Value, Target CPA, and Maximize Conversions.

• Oversee budgets and pacing, recommending reallocations based on performance and opportunities for incremental growth.

• Develop structured testing plans across bidding, campaign structures, Performance Max, Broad Match, landing pages, ad copy, audiences, feeds, promotions, and new Google Ads products.

• Analyze metrics including revenue, ROAS, spend, conversion rate, CPA, CPC, average order value, impression share, and other e-commerce KPIs.

• Diagnose changes in performance and provide insights into causes and recommended actions.

• Prepare weekly, monthly, and ad hoc reports with actionable insights.

• Identify performance risks, account issues, testing opportunities, and areas for incremental growth.

• Stay informed on updates to Google Ads products, automation, AI-driven campaign features, and paid search trends.

• Collaborate with the Senior Manager of Paid Search, Director of Paid Media, internal teams, and feed management partners.

⛳️ Requirements

• 5–6+ years of direct experience in paid search / Google Ads, ideally in an agency, multi-brand organization, or D2C/e-commerce environment.

• Proven experience in independently managing multiple paid search accounts at once.

• Demonstrated expertise in handling substantial paid media budgets with accountability for revenue and ROAS targets.

• Strong background in D2C/e-commerce.

• Advanced hands-on knowledge of Google Search, Google Shopping, Performance Max, Demand Gen, Google Merchant Center, and Microsoft Advertising.

• In-depth understanding of Google Smart Bidding, including Target ROAS and value-based bidding approaches.

• Significant experience with Shopping campaign structures, product segmentation, and product-level performance evaluations.

• Practical experience with Google Merchant Center and product feeds.

• Solid grasp of campaign structures, match types, keyword strategies, search-term analysis, and negative keyword management.

• Capable of diagnosing performance issues across bidding, budgets, feed quality, campaign structure, conversion rates, tracking, competition, and seasonality.

• Strong understanding of e-commerce KPIs, including revenue, ROAS, conversion rates, CPA, AOV, CPC, impression share, and profitability.

• Excellent analytical and problem-solving abilities.

• Advanced proficiency in Excel and/or Google Sheets.

• Strong attention to detail and ability to QA campaign setups, budgets, conversion tracking, feeds, URLs, promotions, and account modifications.

• Exceptional written and verbal communication skills.

• Ability to manage multiple brands, projects, priorities, and deadlines independently.

• Preferred: experience in D2C retail, footwear, fashion, apparel, accessories, or consumer brands; managing large e-commerce catalogs; handling high-spend Google Ads accounts; using third-party feed management platforms; creating custom-label and product segmentation strategies; working with GA4, conversion tracking, attribution, enhanced conversions, and e-commerce measurement; familiarity with Microsoft Ads; Performance Max channel analysis; new customer acquisition, and incremental growth; and using Looker Studio or other reporting tools.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.