Paid Search Manager

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take charge of the strategy, development, optimization, and daily oversight of Google Ads and Microsoft Ads accounts.

• Oversee and adjust automated target ROAS (tROAS) and Maximize Conversion Value bidding strategies.

• Distribute budget across high-intent search, Performance Max, and Demand Generation channels.

• Organize and enhance both branded and non-branded search campaigns.

• Improve Performance Max campaigns utilizing asset groups, audience signals, negative keyword lists, and placement exclusions.

• Expand Demand Generation campaigns across YouTube, Discover, and Gmail platforms.

• Create and implement structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding objectives.

• Partner with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and ensuring accurate attribution.

• Collaborate with Creative, Copywriting, and Landing Page teams to produce high-performing campaign materials.

• Provide weekly and monthly reports detailing spend, revenue, ROAS, CPA, conversion value, and actionable insights to senior leadership.

⛳️ Requirements

• 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search accounts.

• Demonstrated experience directly overseeing paid search budgets exceeding $150K per month ($1.5M+ annually) with strict performance metrics.

• Profound knowledge of target ROAS (tROAS) bidding, portfolio bidding strategies, dynamic value-based bidding, and Smart Bidding mechanics.

• Extensive background in running and optimizing non-branded search, Performance Max, and Demand Generation or Discovery campaigns.

• Expertise in Google Analytics 4, Excel/Google Sheets including pivot tables and data manipulation, and attribution modeling.

• Strong grasp of Google Tag Manager, conversion pixels, server-side tracking, and enhanced conversions.

• Capability to collaborate on visual and video creative specifications for Demand Generation and asset-led formats.

• Certification in Google Ads and Microsoft Advertising.

• Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts.

• Background in B2B, E-commerce, or Lead Generation.

• Outstanding analytical, problem-solving, data interpretation, attention to detail, strategic thinking, forecasting, budget management, communication, stakeholder management, organization, and project prioritization skills.

• Must be available to work full-time during Eastern Time business hours and collaborate with a US-based team.

• Ability to excel in a remote work setting and independently manage time and priorities.

🏝️ Benefits

• Permanent remote work arrangement.

• No commuting and no traffic.

• Flexibility in choosing work location.

• Workplace focused on mental health.

• Encouragement of breaks and time to recharge.

• Monthly Town Hall meetings featuring transparent company communication and updates.