Paid Search Manager

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Lead the strategy, development, optimization, and daily oversight of Google Ads and Microsoft Ads accounts.

• Oversee and refine tROAS and Maximize Conversion Value automated bidding strategies.

• Distribute budget across high-intent search, Performance Max, and Demand Generation channels.

• Organize and enhance Branded and Non-Branded search campaigns to improve relevance, quality scores, and efficiency.

• Optimize Performance Max campaigns by utilizing asset groups, audience signals, negative keyword lists, and placement exclusions.

• Expand Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video content.

• Create and implement A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding objectives.

• Partner with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and ensuring attribution accuracy.

• Collaborate with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets.

• Produce weekly and monthly performance reports detailing Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights for senior leadership.

⛳️ Requirements

• 4–6+ years of hands-on experience managing large-scale Paid Search accounts.

• Demonstrated success managing paid search budgets exceeding $150K per month ($1.5M+ annually) with strict performance objectives.

• Extensive practical knowledge of target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanisms.

• Significant experience in running and optimizing non-branded search, Performance Max, and Demand Gen or Discovery campaigns.

• Proficient in Google Analytics 4, Excel/Google Sheets pivot tables, data manipulation, and attribution modeling.

• Strong understanding of Google Tag Manager, conversion pixels, server-side tracking, and enhanced conversions.

• Capability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats.

• Certification in Google Ads and Microsoft Advertising.

• Familiarity with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts.

• Experience in B2B, E-commerce, or Lead Generation environments.

• Outstanding analytical, problem-solving, data interpretation, forecasting, budget management, communication, stakeholder management, organizational, and project-priority management skills.

• Must be available to work full-time during Eastern Time business hours and collaborate with a US-based team.

• Ability to work independently in a remote setting.

🏝️ Benefits

• Permanent Work-From-Home arrangement indefinitely.

• No commuting and the flexibility to choose your workspace.

• A workplace that prioritizes mental health, allowing time to recharge as needed.

• Monthly Town Hall meetings for transparent communication and company updates.