Paid Search Manager

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Take ownership of the comprehensive strategy, development, optimization, and daily oversight of Google Ads and Microsoft Ads accounts.

• Manage and optimize tROAS and Maximize Conversion Value bidding strategies.

• Distribute budget across high-intent search, Performance Max, and Demand Generation channels.

• Structure and enhance both Branded and Non-Branded search campaigns.

• Optimize Performance Max campaigns by utilizing asset groups, audience signals, negative keyword lists, and placement exclusions.

• Scale Demand Generation campaigns across platforms such as YouTube, Discover, and Gmail.

• Design and implement A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding objectives.

• Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and ensuring attribution accuracy.

• Partner with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets.

• Deliver weekly and monthly performance reports detailing Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership.

• Work in collaboration with a US-based team during Eastern Time business hours.

⛳️ Requirements

• 4–6+ years of focused, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts.

• Demonstrated success in directly managing paid search budgets exceeding $150K monthly ($1.5M+ annually) while meeting strict performance objectives.

• In-depth, practical knowledge of target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.

• Extensive experience in running and optimizing non-branded search, PMax, and Demand Gen or Discovery campaigns.

• Expert-level proficiency in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling.

• Strong familiarity with Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.

• Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats.

• Google Ads and Microsoft Advertising certifications.

• Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts.

• Background in B2B, E-commerce, or Lead Generation.

• Outstanding analytical, problem-solving, data interpretation, attention to detail, strategic thinking, forecasting, budget management, communication, organization, and stakeholder management skills.

• Available for full-time work during Eastern Time business hours and able to collaborate with a US-based team.

• Capable of thriving in a remote work environment while managing time and priorities independently.

🏝️ Benefits

• Permanent Work-From-Home arrangement.

• No commuting and flexible work location options.

• Mental health support and opportunities to recharge.

• Monthly Town Hall meetings with transparent company communication and updates.