Paid Search Manager

This is a fully remote position, open to applicants in Ecuador.

📋 Description

• Take full ownership of the strategy, development, optimization, and daily oversight of Google Ads and Microsoft Ads accounts.

• Oversee and adjust tROAS and Maximize Conversion Value automated bidding strategies.

• Distribute budget across high-intent search, Performance Max, and Demand Generation channels.

• Organize and enhance branded and non-branded search campaigns.

• Improve Performance Max campaigns by utilizing asset groups, audience signals, negative keyword lists, and placement exclusions.

• Expand Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video materials.

• Create and implement structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding strategies.

• Work together with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and ensuring attribution accuracy.

• Collaborate with Creative, Copywriting, and Landing Page teams to deliver high-impact campaign assets.

• Provide weekly and monthly performance reports summarizing spend, revenue, ROAS, CPA, conversion value, and actionable insights to senior leadership.

• Report to Tyler Rogers.

⛳️ Requirements

• 4–6+ years of extensive, hands-on experience in managing large-scale Paid Search accounts.

• Demonstrated success in managing paid search budgets exceeding $150K monthly ($1.5M+ annually) with stringent performance objectives.

• Profound knowledge of target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.

• Significant experience with non-branded search, Performance Max, and Demand Generation or Discovery campaigns.

• Expert proficiency in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling.

• Strong comprehension of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.

• Ability to collaborate on visual and video creative specifications for Demand Generation and asset-driven formats.

• Valid Google Ads and Microsoft Advertising certifications.

• Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts.

• Background in B2B, E-commerce, or Lead Generation.

• Exceptional analytical and problem-solving capabilities.

• Strong data interpretation skills.

• Impeccable attention to detail and campaign accuracy.

• Strategic thinker with the ability to balance immediate performance with long-term growth.

• Expertise in performance marketing optimization and experimentation.

• Strong forecasting, budget management, and resource allocation abilities.

• Excellent communication and stakeholder management skills.

• Highly organized with effective project and priority management skills.

• Demonstrates ownership, accountability, and a results-oriented mindset.

• Available to work full-time during Eastern Time (ET) business hours.

• Capable of collaborating effectively with a US-based team.

• Ability to thrive in a remote environment while independently managing time and priorities.

🏝️ Benefits

• Permanent work-from-home arrangement indefinitely.

• No commuting and no traffic.

• Flexible work location options.

• Work culture focused on mental health.

• Opportunity to take breaks and recharge as needed.

• Monthly Town Hall meetings for company updates and milestone sharing.