Paid Search Manager

This is a fully remote position, open to applicants in Dominican Republic.

📋 Description

• Take ownership of the comprehensive strategy, development, optimization, and daily oversight of Google Ads and Microsoft Ads accounts.

• Manage and refine automated bidding strategies such as tROAS and Maximize Conversion Value.

• Distribute spending effectively across high-intent search, Performance Max, and Demand Generation channels.

• Organize and enhance both branded and non-branded search campaigns to ensure relevance, quality scores, and operational efficiency.

• Optimize Performance Max campaigns utilizing asset groups, audience signals, negative keyword lists, and placement exclusions.

• Expand Demand Generation campaigns across YouTube, Discover, and Gmail by employing visual and video assets.

• Design and implement A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding objectives.

• Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and ensuring attribution accuracy.

• Partner with Creative, Copywriting, and Landing Page teams to produce high-performing campaign materials.

• Provide weekly and monthly performance reports detailing Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership.

• Report directly to Tyler Rogers.

⛳️ Requirements

• 4–6+ years of hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts.

• Demonstrated success in managing paid search budgets exceeding $150K per month ($1.5M+ annually) with rigorous performance targets.

• Extensive knowledge of target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.

• Significant experience optimizing non-branded search, Performance Max (PMax), and Demand Gen or Discovery campaigns.

• Advanced proficiency in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling.

• Strong familiarity with Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.

• Ability to collaborate on visual and video creative specifications for Demand Generation and asset-led formats.

• Google Ads and Microsoft Advertising certifications.

• Experience with third-party SEM management tools such as SA360, Marin, Kenshoo/Skai, or bid management scripts.

• Background in B2B, E-commerce, or Lead Generation.

• Outstanding analytical and problem-solving abilities.

• Strong skills in data interpretation, forecasting, budget management, and resource allocation.

• Excellent communication and stakeholder management capabilities.

• Availability to work full-time during Eastern Time business hours and collaborate with a US-based team.

• Capability to excel in a remote work environment while independently managing time and priorities.

🏝️ Benefits

• Permanent remote work indefinitely.

• No commuting and the flexibility to choose your work location.

• Support for mental health and time to recharge as needed.

• Monthly Town Hall meetings with open communication and company updates.