Paid Search Manager

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take ownership of the strategy, development, optimization, and daily oversight of Google Ads and Microsoft Ads accounts.

• Oversee and fine-tune tROAS and Maximize Conversion Value automated bidding strategies.

• Distribute budget across high-intent search, Performance Max, and Demand Generation channels.

• Organize and enhance both branded and non-branded search campaigns for improved relevance, quality scores, and efficiency.

• Optimize Performance Max campaigns utilizing asset groups, audience signals, negative keyword lists, and placement exclusions.

• Scale Demand Generation campaigns across YouTube, Discover, and Gmail by leveraging visual and video assets.

• Design and implement A/B testing for ad copy, landing pages, creative assets, audience targeting, and bidding goals.

• Work in collaboration with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and ensuring attribution accuracy.

• Partner with Creative, Copywriting, and Landing Page teams to produce high-performing campaign assets.

• Provide weekly and monthly performance reports detailing spend, revenue, ROAS, CPA, conversion value, and actionable insights to senior leadership.

⛳️ Requirements

• 4–6+ years of hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts.

• Demonstrated success in directly managing paid search budgets exceeding $150K monthly ($1.5M+ annually) with rigorous performance targets.

• Profound, practical knowledge of target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.

• Significant experience in running and optimizing non-branded search, PMax, and Demand Generation or Discovery campaigns.

• Expert-level proficiency in Google Analytics 4 (GA4), Excel/Google Sheets, pivot tables, data manipulation, and attribution modeling.

• Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.

• Capability to collaborate on visual and video creative specifications for Demand Generation and asset-led formats.

• Google Ads and Microsoft Advertising certifications.

• Experience with third-party SEM management tools like SA360, Marin, Kenshoo/Skai, or bid management scripts.

• Background in B2B, E-commerce, or Lead Generation.

• Exceptional analytical, problem-solving, data interpretation, attention to detail, forecasting, budget management, and resource allocation skills.

• Strong communication, stakeholder management, project management, and prioritization abilities.

• Available to work full-time during Eastern Time business hours and collaborate with a US-based team.

• Capable of working effectively in a remote setting while independently managing time and priorities.

🏝️ Benefits

• Permanent Work-From-Home arrangement indefinitely.

• No commuting and flexible work location choices.

• Mental health support and encouragement to take breaks and recharge.

• Monthly Town Hall meetings with company milestones and updates.