Paid Media Supervisor

This is a fully remote position, open to applicants in California, +6 more states.

📋 Description

• Act as the primary point of contact for the media Agency of Record (AOR) and ACS on a daily basis.

• Implement in-house ad-hoc social media and search media strategies and investments.

• Collaborate with Strategic Marketing, Project Management, and Creative teams to convert media briefs and plans into actionable marketing tactics and deliverables.

• Lead the integration of first-party data strategies and audience modeling to shape the paid media approach.

• Foster acquisition, retention, and reactivation efforts among key target segments.

• Partner with the digital marketing team to analyze web analytics, KPIs, pixels, conversions, forecasts, related web traffic, and SEO in relation to media planning and buying.

• Offer channel expertise and insights to inform media mix decisions, validate reporting, and enhance performance.

• Oversee the digital media agency and ensure accountability in meeting established goals.

• Guarantee that paid media initiatives support and enhance other revenue-generating programs within the marketing organization.

⛳️ Requirements

• Bachelor's degree in marketing or a related field, or an equivalent combination of education and experience.

• A minimum of 5 years of experience in media planning.

• Proficient in Facebook Ads Manager, Google Ads, TikTok Ads, and LinkedIn Campaign Manager.

• Strong knowledge of media planning and execution.

• Thorough understanding of SEO, SEM, SMO, and PPC.

• Experience with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud, and Ad Studio is advantageous.

• Background in building, analyzing, and deploying CRM, lookalike, and third-party audience segments.

• Familiarity with LiveRamp or similar platforms is a plus.

• Ability to navigate the web privacy landscape effectively.

• Understanding of measurement and attribution solutions, such as Conversions API (CAPI).

• A personal commitment to diversity, equity, and inclusion (DEI), along with an understanding of related issues.

• Willingness to travel by car and/or airplane as needed.

🏝️ Benefits

• Generous paid time off policy.

• Medical benefits.

• Dental benefits.

• Retirement benefits.

• Wellness programs.

• Professional development programs aimed at enhancing staff skills.