Paid Media Strategist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Take charge of the paid media strategy, including campaign setup, execution, optimization, and continuous performance analysis across Meta Ads, Google Ads, YouTube, TikTok, CTV, and programmatic advertising/DSPs.

• Formulate channel strategies tailored to client objectives, target audience, budget constraints, and anticipated results.

• Develop and manage campaigns encompassing targeting, platform configuration, budget distribution, bidding strategies, and ongoing enhancements.

• Assess channel performance and modify the media mix in response to results and opportunities.

• Oversee and refine substantial paid media budgets across various client accounts.

• Track monthly budget progress and ensure actual media expenditures align with approved budgets.

• Evaluate campaign performance and adjust spending across channels as necessary.

• Create monthly reports and conduct bi-weekly performance reviews for major accounts.

• Monitor leads, enrollment applications, teacher recruitment applications, cost per lead, cost per application, conversion rates, and budget efficiency.

• Convert campaign data into actionable recommendations and strategic next steps.

• Collaborate with project managers, designers, video editors, and the Executive Creative Director.

• Offer strategic creative insights without engaging in asset design, video editing, or campaign copywriting.

• Possibly present campaign results, recommendations, and strategies directly to clients.

• Initially act as the agency’s primary paid media expert and senior individual contributor.

⛳️ Requirements

• Must reside in LATAM, Africa, or Eastern Europe.

• Availability to work from 9:00 AM–5:00 PM EST / U.S. business hours aligned with the client's time zone is essential.

• Extensive hands-on experience in managing paid media campaigns across various platforms.

• Experience managing at least one account with over $50K in advertising expenditure is required.

• Direct involvement in purchasing and managing CTV advertising.

• Familiarity with programmatic advertising and DSP platforms is necessary.

• Strong practical experience with Meta Ads, Google Ads, YouTube, and TikTok.

• Proven experience managing campaign budgets, pacing, optimization, and reconciliation.

• Demonstrated capability to independently create and optimize campaigns.

• Experience juggling multiple accounts and campaigns at the same time.

• In-depth understanding of paid media strategy, channel selection, audience targeting, and performance enhancement.

• Strong analytical abilities to translate performance metrics into actionable insights.

• Excellent organizational skills to manage multiple campaigns, accounts, budgets, and reporting requirements concurrently.

• An English resume is mandatory; English proficiency will be evaluated during the application process.

• A video submission using the same email as the application is required.

• Previous agency experience, familiarity with seven-figure annual media budgets, sophisticated client accounts, client-facing roles, and experience with The Trade Desk, StackAdapt, or similar DSPs are highly preferred.

🏝️ Benefits

• Fully remote work environment.

• Opportunity to oversee the agency’s paid media operations from start to finish.

• Potential for future leadership roles as the paid media division expands.