Paid Media Strategist

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Take charge of the strategy, execution, and daily optimization for Google Search, Shopping, Performance Max, and YouTube.

• Conduct client performance meetings and act as the main contact for 1 to 4 accounts.

• Oversee budget management, structured testing, and bidding strategies for Google accounts, handling budgets exceeding $100K per month.

• Evaluate performance based on keywords, audiences, placements, and funnel stages to inform roadmaps and recommendations.

• Maintain a solid understanding of Meta, TikTok, and CTV to identify cross-channel opportunities and participate in comprehensive strategy discussions.

• Collaborate with creative teams to specify needs for Google-centric assets and testing plans.

• Work alongside analytics and technical teams to ensure accurate UTM hygiene, GA4, and GTM for Google campaigns.

• Proactively identify risks, diagnose underperformance issues, and propose solutions with clear hypotheses and anticipated impacts.

⛳️ Requirements

• A minimum of four years of direct experience with Google Ads (Search, Shopping, Performance Max, YouTube) in an agency or high-growth setting.

• Proven track record of managing Google budgets of $100K or more per month, demonstrating clear improvements in ROAS and CPA.

• Experience in managing client relationships and independently leading strategy discussions or performance evaluations.

• Familiarity with Meta, TikTok, and Connected TV platforms.

• Proficient in GA4, Looker Studio, and understanding of attribution concepts.

• Strong analytical abilities and a keen eye for detail.

• Excellent written and verbal communication skills in English, with native or bilingual fluency.

• A proactive approach with a penchant for ownership, constructive pushback, and decisive decision-making.

🏝️ Benefits

• Paid time off.

• Paid company holidays.

• Flexible Fridays.

• Remote-first collaboration.

• Opportunity for quarterly performance bonuses.

• Supportive remote-first culture with accessible leadership and a kind, ambitious team.

• Career development opportunities to grow across platforms, industries, and leadership.