Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear and actionable recommendations tailored for non-technical clients.

• Foster robust client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Monitor campaign performance daily and adjust based on cost-per-appointment and other critical metrics.

• Analyze underperforming campaigns and formulate strategies to enhance results.

• Experiment with audiences, messaging, and creative elements to uncover opportunities for improved performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking mechanisms, including Meta pixels and conversion events.

• Configure integrations for Calendly, automate processes with Zapier, and establish lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Continuously monitor tracking and lead flow to avert issues that may impact client outcomes.

• Report to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• Over 4 years of direct experience in paid media, particularly in Meta advertising.

• Demonstrated experience managing multiple client accounts and leading client-facing discussions.

• Proven capability to drive campaigns towards established performance targets while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organization, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Knowledge of video sales letter marketing is preferred.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Experience with direct-response advertising is preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.