Paid Media Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement sophisticated paid media strategies across Google Ads, Microsoft Ads, and various social platforms.

• Customize strategies to meet client objectives and goals while ensuring results are achieved within budget and timelines.

• Facilitate quarterly or monthly strategy sessions and present strategic plans that align with client goals and key performance indicators (KPIs).

• Spot opportunities for enhancing campaign effectiveness.

• Evaluate and report on campaign performance, including lead trends, revenue, budget distribution, and search-term quality.

• Generate actionable monthly reports with performance insights and strategic suggestions.

• Collaborate with both immediate and cross-functional teams on client marketing strategies.

• Convert client business priorities into qualified leads and/or sales tactics.

• Perform competitor and audience analyses to guide campaigns and uncover market opportunities and trends.

• Conduct keyword research and assess creative assets for optimization recommendations.

• Lead client calls and present complex data in an accessible manner.

• Ensure consistent client communication and proactively resolve concerns.

• Stay updated on digital marketing trends, algorithm updates, industry news, and platform changes.

• Implement customized paid media strategies to maximize efficiency and return on investment (ROI).

• Develop and execute A/B testing strategies utilizing advanced bidding techniques and audience targeting.

• Manage and optimize budgets across channels and keywords through a test-and-learn approach.

• Oversee the complete implementation of paid media campaigns across various platforms.

• Participate in team meetings and contribute to the agency's knowledge base.

• Achieve client, team, and company objectives while fulfilling other assigned responsibilities.

⛳️ Requirements

• At least 2 years of experience in paid search with Google Ads and Bing Ads.

• Experience working at a digital marketing agency with direct client interaction.

• Proficiency in Google Shopping and Paid Social, including LinkedIn and Meta ads.

• Familiarity with Google Analytics and Looker Studio.

• Strong critical thinking, problem-solving, and troubleshooting abilities.

• Excellent verbal and written communication skills for customer-facing and team interactions.

• Strong organizational skills with the capability to manage and prioritize multiple projects.

• Customer service experience, particularly in managing client relationships or enhancing customer experiences.

• Proficient in using spreadsheet functions and formulas to analyze data, identify trends, and summarize findings.

• Consultative and analytical experience gained through agency or freelance contracts.

• Ability to leverage tools such as Keyword Planner, ChatGPT, or similar resources to formulate and assess optimization strategies.

• Must reside in the USA.

• Unable to provide sponsorship or take over sponsorship of an employment visa.

🏝️ Benefits

• Generous paid time off.

• Healthcare coverage.

• 401(k) and retirement savings plans.

• Flexible scheduling options.

• Remote-first workplace culture.

• Opportunities for professional development.

• Employee referral program.

• Additional perks designed to support employee health, productivity, and fulfillment.

• Tools provided by the organization, including project management systems, AI applications, reporting and analytics software, and other business tools.