This is a fully remote position, open to applicants in Germany, +2 more countries.

📋 Description

• Take charge of the daily management of Search and Shopping campaigns on Google and Microsoft Ads.

• Implement search term analysis, manage negative keywords, expand keywords, optimize bids and budgets, enhance Shopping products, and refresh and test ads/assets/creatives.

• Assist with sitewide discount messaging across Search and Shopping platforms.

• Develop and establish new campaigns designed for optimal performance and scalability.

• Ensure account cleanliness through regular quality assurance assessments.

• Work collaboratively with analytics, creative, merchandising, and other cross-functional teams.

• Convert campaign data into actionable insights.

• Provide weekly, monthly, and ad hoc performance reports to the Paid Media Team and leadership.

• Assess channel performance and discover optimization opportunities.

• Identify and rectify spending anomalies, performance declines, and ad rejections.

• Monitor emerging trends in paid media, including keywords, competitors, and industry changes.

• Discover testing opportunities and propose hypotheses, success metrics, and anticipated impact.

• Conduct approved tests, track outcomes, document insights, and offer recommendations.

⛳️ Requirements

• Bachelor’s Degree, ideally in Marketing, Business, or a related field.

• At least 3 years of direct experience managing paid Search and/or Shopping campaigns.

• Proficiency in the Google Ads platform is mandatory.

• Microsoft Ads experience is advantageous.

• Familiarity with Google Merchant Center is a plus.

• Strong skills in Excel.

• Experience with product feeds or feed management tools is beneficial.

• Background in managing paid strategies for e-commerce and B2B is a plus.

• Experience overseeing budgets of $100k/month.

• Familiarity with external reporting tools such as Looker, Looker Studio, GA4, Supermetrics, or Tableau is a plus.

• Agency experience is a plus.

🏝️ Benefits

• Equal opportunity employer.

• Reasonable accommodations for individuals with disabilities during the application/interview process, job performance, and access to employment benefits and privileges.

• A diversity-focused, people-centric work environment.