Paid Media Specialist – Google Ads, Meta Ads

This is a fully remote position, open to applicants in South Africa, +5 more countries.

📋 Description

• Develop, reorganize, and enhance campaigns across Google Ads (Search, PMax, Display) and Meta Ads.

• Establish and validate conversion tracking from the ground up utilizing Google Tag Manager, Pixels, and Conversion API (CAPI).

• Create effective account structures, featuring accurate match-type differentiation and bid strategy oversight.

• Generate monthly written reports with in-depth commentary elucidating the reasons behind the data.

• Conduct client review meetings and present results clearly and confidently.

• Communicate creative and video requirements to internal design teams.

• Provide paid search insights to the SEO team to enhance organic targeting strategies.

• Detect and report underperforming accounts within 48 hours and proactively implement solutions.

⛳️ Requirements

• Demonstrated experience in the daily management of Google Ads and Meta Ads.

• Capability to independently build conversion tracking and Google Tag Manager configurations from scratch.

• Proficient spoken and written English.

• Competence in leading professional client meetings.

• Full dedication to working UK business hours (GMT/BST) long-term.

• Ability to analyze data and offer actionable recommendations for landing pages to enhance ROI.

🏝️ Benefits

• Competitive salary based on experience.

• Fully remote work environment.

• Long-term stability within a growing group of companies.

• High-impact role with considerable autonomy.

• Opportunity to engage with a diverse array of industries and brands.