Paid Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and oversee a portfolio consisting of over 200 automotive dealers.

• Manage more than 50 dealer accounts utilizing Google Ads, Meta Ads, and Microsoft Advertising within the Fluency platform.

• Develop and optimize campaigns, including budgets, bids, search terms, audiences, creative assets, and inventory updates.

• Implement a monthly optimization checklist to ensure budgets remain aligned with plans.

• Conduct monthly performance reviews with dealers, clearly articulating results and recommendations in accessible language.

• Create monthly reporting packages utilizing data from the platform and GA4.

• Work closely with the Client Success team, proactively identifying risks and successes.

• Engage daily with both SEO and Client Success teams to foster collaboration.

• Disseminate insights with the Paid Media team to enhance templates and standards.

• Manage routine tracking, GA4, and feed adjustments, escalating complex issues to a senior specialist as needed.

• Track metrics such as cost per lead, lead volume, return on ad spend, budget pacing, optimization consistency, client review quality and timing, escalation of concerns, and dealer retention.

⛳️ Requirements

• Minimum of 5 years of practical experience with Google Ads and Meta Ads.

• Background in automotive digital marketing.

• Experience in an agency setting managing a multi-client portfolio.

• Proficient in GA4.

• Familiarity with the Fluency platform.

• Strong client-facing communication and presentation skills.

• Capacity to manage over 50 dealer accounts and multiple campaigns simultaneously.

• Preferred: Experience with OEM co-op programs.

• Preferred: Knowledge of Microsoft Advertising.

• Preferred: Experience with Google Merchant Center and vehicle inventory feeds.

• Preferred: Certifications in Google Ads, GA4, or Meta Blueprint.

• Employment is contingent upon a post-offer background check conducted in accordance with applicable law.

🏝️ Benefits

• Option for remote or hybrid work, depending on your preference.

• A supportive, collaborative team environment that spans Paid Media, SEO, and Client Success.

• A team culture that emphasizes Grit, Elevating Others, Embracing Growth, and Continuous Improvement.

• Clear advancement opportunities to the Senior Paid Media Specialist role within 18 to 24 months, with potential progression to Paid Media Team Lead or Client Success Manager.

• Commitment to equal opportunity employment.

• Accommodations available during the application process upon request.

• Post-offer background check conducted in accordance with applicable law.