Paid Media Specialist

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Develop, launch, and enhance Google PPC, Local Services Ads, and Meta advertising campaigns for small to medium-sized home services companies.

• Assess the setup and performance of campaigns across Google PPC, PMAX, LSA, and Meta platforms.

• Provide Account Managers with strategic insights regarding keyword research, audience targeting, and competitive positioning.

• Generate monthly reports on CTR, CPC, ROAS, and conversion performance.

• Collaborate with execution teams to suggest high-level adjustments for campaigns.

• Direct creative initiatives and uphold advertising best practices.

• Manage a diverse client portfolio and cultivate strong client relationships.

• Conduct monthly or bi-monthly client meetings depending on spending levels.

• Enhance client retention and campaign performance by linking lead volume to business results.

• Continuously refine accounts to ensure long-term client success and minimize churn.

⛳️ Requirements

• Proven experience in creating, managing, and optimizing Google PPC and LSA campaigns with a record of success.

• Strong proficiency in Meta Ads Manager for Facebook and Instagram advertising.

• Knowledge of Google PMAX campaigns, analytics tools, and advertising KPIs such as CTR, CPC, ROAS, and conversions.

• Experience in conducting PPC landing page evaluations and UX audits.

• Capability to advise Account Managers on budget modifications, campaign enhancements, and strategic shifts.

• Ability to juggle multiple campaigns in a dynamic, fast-paced environment.

• Excellent English speaking and writing skills; near-native or fluent proficiency is mandatory.

• Google Ads and Meta Advertising certifications are advantageous.

• Experience with YouTube Ads and video marketing strategies is beneficial.

• A background in SEO, website design, or lead management tools is a plus.

• Experience working with small to medium-sized home services businesses is a plus.

• Familiarity with digital marketing agency workflows and processes is a plus.

• Creative problem-solving skills and the ability to translate metrics into actionable recommendations are advantageous.

🏝️ Benefits

• Competitive salary reflecting expertise and experience, in addition to commission.

• 401(k) matching up to 4% after the first year.

• Medical, dental, and vision insurance coverage.

• Fully remote work environment with core hours for collaboration.

• Generous paid time off, including 15 vacation days and U.S. holidays.

• Opportunity to engage in impact-driven work with measurable results.

• A collaborative, data-driven culture.