Paid Media Specialist

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Develop, implement, and enhance Google PPC, Local Services Ads, and Meta advertising campaigns tailored for small to medium-sized home services enterprises.

• Assess the setup and performance of campaigns across Google PPC, PMAX, LSA, and Meta platforms.

• Offer Account Managers strategic insights regarding keyword research, audience targeting, and competitive analysis.

• Provide monthly reports on key metrics such as CTR, CPC, ROAS, and conversion rates.

• Collaborate with execution teams to suggest high-level adjustments for campaigns.

• Direct creative strategies and advertising best practices without directly managing campaign implementation.

• Oversee a portfolio of clients while nurturing strong relationships.

• Conduct monthly or bi-monthly client meetings based on spending levels.

• Enhance client retention and campaign effectiveness by linking lead generation to tangible business results.

• Persistently refine accounts to ensure long-term client success and minimize churn.

⛳️ Requirements

• Demonstrated proficiency in creating, managing, and optimizing Google PPC and LSA campaigns with proven success.

• In-depth understanding of Meta Ads Manager for Facebook and Instagram advertising.

• Familiarity with Google PMAX campaigns, analytics tools, and advertising KPIs such as CTR, CPC, ROAS, and conversions.

• Experience in conducting reviews of PPC landing pages and UX audits.

• Capability to advise Account Managers on budget modifications, campaign enhancements, and strategic transitions.

• Ability to juggle multiple campaigns in a dynamic and fast-paced atmosphere.

• Excellent English speaking and writing skills are essential, with near-native or fluent proficiency.

• Certifications in Google Ads and Meta Advertising are advantageous.

• Experience with YouTube Ads and video marketing strategies is beneficial.

• A background in SEO, website design, or lead management tools is a plus.

• Experience working with small to medium-sized businesses in the home services sector is favorable.

• Familiarity with the workflows and processes of digital marketing agencies is beneficial.

• Strong problem-solving skills and the ability to convert metrics into actionable insights are advantageous.

🏝️ Benefits

• Competitive compensation: a salary that reflects your expertise and experience, along with commission opportunities.

• 401(k) matching: Matched up to 4% after your first year of employment.

• Comprehensive medical, dental, and vision insurance.

• Fully remote work environment with designated core hours for team collaboration.

• Generous paid time off, including 15 vacation days and U.S. holidays.