Paid Media Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee and enhance paid social campaigns on platforms such as LinkedIn, Meta/Facebook, and Reddit.

• Track the performance of campaigns, manage budgets, pacing, and bidding strategies.

• Develop and initiate campaigns utilizing creative assets and copy provided by internal teams.

• Continuously experiment with and refine audiences, targeting, placements, and creative elements.

• Spot opportunities to boost the efficiency and effectiveness of campaigns.

• Assist with conversion tracking, metrics, and reporting.

• Suggest paid social strategies that align with broader demand generation and pipeline objectives.

• Work in collaboration with internal Demand Generation, Creative, and Web teams.

• Actively share insights, platform trends, and enhancement opportunities.

⛳️ Requirements

• Significant hands-on experience in B2B SaaS or B2B technology paid social.

• Extensive knowledge of LinkedIn Ads and Meta Ads.

• Proven experience managing substantial paid media budgets.

• Strong grasp of B2B demand generation and full-funnel marketing strategies.

• Excellent analytical skills and campaign optimization capabilities.

• Ability to operate independently while maintaining proactive communication with stakeholders.

• Experience with Reddit Ads is highly preferred.

• Familiarity with 6sense, StackAdapt, programmatic display, CTV, or podcast advertising is a plus.

• This role is focused on paid social and does not include responsibilities related to paid search.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• Collaborative and innovative work environment.

• Access to the latest tools and technologies in the industry.