Paid Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and sustain paid media strategies that deliver results for clients.

• Partner with internal team members and external publishing partners to formulate strategic media plans across search, programmatic, and social channels.

• Oversee campaign setup, planning, execution, optimization, and monitoring.

• Collaborate with the analytics team to implement conversion tracking and perform testing on ads and landing pages.

• Manage bids and campaign budgets utilizing AI and proprietary tools.

• Evaluate campaign performance and provide actionable insights to enhance results.

• Prepare and present weekly, monthly, and quarterly performance reports to clients.

• Work in conjunction with SEO and creative teams to improve campaign outcomes.

• Engage with clients regarding status updates, timelines, budgets, deliverables, and performance reporting.

• Ensure that both internal and external stakeholders comprehend campaign requirements, results, and future directions.

• Utilize Claude and other AI tools for efficient and accurate work, exercising discretion regarding output quality.

• Remain informed about industry trends, tools, and best practices.

⛳️ Requirements

• 3+ years of practical experience managing campaigns on platforms such as Google Ads, Microsoft Advertising, Meta Ads, and LinkedIn Ads.

• Experience with DSP platforms like The Trade Desk, Simpli.fi, Yahoo DSP, and others is advantageous but not mandatory.

• Proficiency in AI tools and systems, including AI functionalities integrated into ad platforms and standalone tools like Chat GPT, Google Gemini, Claude, and Perplexity.

• Strong analytical abilities, with familiarity in tools such as Google Analytics.

• Knowledge of creating conversion actions and pixels within advertising platforms.

• Proven experience in effectively managing substantial paid media budgets ($1M+ annually).

• Experience utilizing spreadsheets and bulk editing tools for large-scale account modifications and campaign creation.

• Capability to prioritize and manage a demanding workload in a fast-paced environment.

• Strong communication skills for direct interaction with clients, both orally and in writing.

• Experience in a digital agency setting, particularly with enterprise-level clients.

• Certifications in Google Ads, Microsoft Advertising, or Meta.

• Familiarity with A/B testing methodologies.

• Understanding of Search Engine Optimization (SEO) best practices.

🏝️ Benefits

• Healthy work/life balance.

• A creative environment to accomplish the best work of your career.

• A remarkable team of developers, designers, marketers, and project managers.

• Paid parental leave.

• Paid vacation and sick time off.

• Health, dental, and vision insurance.

• Retirement plan with company matching.