Paid Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and uphold paid media strategies that yield results for clients.

• Partner with internal team members and external publisher associates to create strategic media plans across search, programmatic, and social channels.

• Oversee the setup, planning, construction, optimization, and monitoring of campaigns.

• Collaborate with the analytics team to implement conversion tracking and perform testing on ads and landing pages.

• Manage bids and campaign budgets utilizing AI and proprietary tools.

• Evaluate campaign performance and deliver actionable insights to enhance results.

• Prepare and present weekly, monthly, and quarterly performance reports to clients.

• Work alongside SEO and creative teams to boost campaign performance.

• Keep clients informed about status, timelines, budgets, deliverables, and performance reports.

• Ensure both internal and external stakeholders comprehend campaign requirements, outcomes, and future directions.

• Utilize Claude and other AI tools to operate efficiently and accurately, employing judgment to identify subpar outputs.

• Stay updated on industry trends, tools, and best practices.

⛳️ Requirements

• 3+ years of practical experience managing campaigns on Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, and other paid media platforms.

• Experience with DSP platforms like The Trade Desk, Simpli.fi, Yahoo DSP, and others is advantageous but not mandatory.

• Proficient in AI tools and systems, including AI functionalities integrated into ad platforms and independent tools like ChatGPT, Google Gemini, Claude, and Perplexity.

• Strong analytical abilities, with familiarity in tools such as Google Analytics.

• Understanding of how to establish conversion actions and pixels within advertising platforms.

• Proven experience managing substantial paid media budgets of $1M+ annually.

• Skilled in using spreadsheets and bulk editing tools to implement large account-wide changes and create numerous campaigns at scale.

• Capacity to manage and prioritize a demanding workload in a fast-paced environment.

• Ability to communicate directly with clients both verbally and in writing.

• Experience in a digital agency setting working with enterprise-level clients.

• Certifications in Google Ads, Microsoft Advertising, or Meta.

• Experience with A/B testing.

• Knowledge of Search Engine Optimization (SEO) best practices.

🏝️ Benefits

• Healthy work/life balance.

• A creative environment to produce the best work of your career.

• An exceptional team of developers, designers, marketers, and project managers.

• Paid parental leave.

• Paid vacation and sick time off.

• Health, dental, and vision insurance.

• Retirement plan with company matching.

• Fully remote work arrangement.