Paid Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the primary liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for non-technical clients.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Daily performance monitoring and adjustments based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and formulate improvement strategies.

• Test various audiences, messaging, and creative elements to uncover better performance opportunities.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, including Meta pixels and conversion events.

• Configure integrations with Calendly, automate workflows via Zapier, and manage lead-routing processes.

• Resolve technical discrepancies between advertising platforms and client systems.

• Monitor tracking and lead flow to mitigate issues impacting client outcomes.

• Report to the Associate Director of Operations, ensuring accountability for client results, relationships, and retention.

⛳️ Requirements

• Over 4 years of practical experience in paid media, with a strong emphasis on Meta advertising.

• Demonstrated experience in managing multiple client accounts and leading client-facing discussions.

• Proven track record of managing campaigns to meet defined performance objectives while promoting client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead generation and appointment-setting campaigns.

• Preferred: Experience with video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work from Home flexibility.

• Flexible work schedule.

• Performance-based bonus incentives.