Paid Media Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a client account portfolio and act as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, priorities, and next actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable insights for non-technical clients.

• Cultivate strong client relationships that foster retention, renewals, and referrals.

• Proactively resolve account issues to ensure stability and drive growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Monitor performance daily, adjusting based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and create strategies to enhance results.

• Test various audiences, messaging, and creative elements to discover opportunities for improved performance.

• Contribute to ad copy and campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Continuously monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• 4+ years of hands-on experience in paid media, particularly with Meta advertising.

• Proven experience managing multiple client accounts and leading client-facing discussions simultaneously.

• Demonstrated ability to manage campaigns to meet defined performance objectives while enhancing client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving skills.

• Experience in financial services marketing.

• Proficient in lead-generation and appointment-setting campaigns.

• Knowledge of video sales letter marketing.

• Experience with high-ticket or considered-purchase funnels.

• Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance Bonus.