Paid Media Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of communication.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to the scheduled calls.

• Convert campaign data into straightforward, actionable insights for clients who may not be technical.

• Cultivate strong client relationships that foster retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Create, launch, and refine Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Monitor performance on a daily basis and adjust strategies based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and devise strategies to enhance results.

• Test various audiences, messaging, and creative elements to uncover opportunities for improved performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, including Meta pixels and conversion events.

• Configure integrations with Calendly, set up Zapier automations, and manage lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Proactively oversee tracking and lead flow to mitigate issues that could impact client outcomes.

• Report directly to the Associate Director of Operations, remaining accountable for client outcomes, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of practical experience in paid media, particularly in Meta advertising.

• Proven experience managing multiple client accounts while leading client-facing discussions.

• Demonstrated ability to steer campaigns towards established performance objectives while facilitating client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance Bonus.