Paid Media Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings focused on performance, strategy, priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable recommendations for clients without technical backgrounds.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns that prioritize lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and various campaign variables.

• Daily performance monitoring and campaign adjustments based on cost-per-appointment and other essential metrics.

• Identify underperforming campaigns and formulate strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative elements to uncover performance improvement opportunities.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Actively supervise tracking and lead flow to avert issues that may impact client outcomes.

• Report directly to the Associate Director of Operations and maintain accountability for client results, relationships, and retention.

⛳️ Requirements

• At least 4 years of practical experience in paid media, particularly in Meta advertising.

• Proven experience in managing multiple client accounts simultaneously and leading client-facing discussions.

• Demonstrated ability to direct campaigns towards established performance goals while facilitating client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation principles.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase sales funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible work schedule.

• Performance-based bonus.