Paid Media Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable insights for non-technical clients.

• Establish strong client relationships that foster retention, renewals, and referrals.

• Proactively address account issues to ensure stability and promote growth.

• Create, launch, and enhance Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Track performance daily and adjust based on cost-per-appointment and other essential metrics.

• Identify underperforming campaigns and formulate strategies for improvement.

• Experiment with audiences, messaging, and creative elements to uncover opportunities for enhanced performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations and maintain accountability for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of direct experience in paid media, specifically with a strong emphasis on Meta advertising.

• Proven experience in managing multiple client accounts while leading client-facing discussions.

• Demonstrated ability to manage campaigns towards specific performance objectives while facilitating client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Knowledge of lead-generation and appointment-setting campaigns.

• Preferred: Expertise in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance Bonus.