Paid Media Specialist

This is a fully remote position, open to applicants in District of Columbia, +5 more states.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and action items.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Establish robust client relationships to foster retention, renewals, and referrals.

• Proactively address account challenges to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and other campaign variables.

• Monitor performance on a daily basis and modify campaigns based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and create strategies for improvement.

• Experiment with audiences, messaging, and creative elements.

• Assist in crafting ad copy and campaign messaging.

• Set up and troubleshoot tracking, including Meta pixels and conversion events.

• Configure integrations with Calendly, automate processes using Zapier, and establish lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Oversee tracking and lead flow to mitigate issues that could impact client outcomes.

• Report to the Associate Director of Operations and maintain accountability for client outcomes, relationships, and retention.

⛳️ Requirements

• 4+ years of direct experience in paid media, specifically with a focus on Meta advertising.

• Experience in concurrently managing multiple client accounts and leading conversations with clients.

• Demonstrated ability to manage campaigns towards established performance goals while aiding in client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, and problem-solving abilities.

• Experience in financial services marketing (preferred).

• Background in lead-generation and appointment-setting campaigns (preferred).

• Knowledge of video sales letter marketing (preferred).

• Experience with high-ticket or considered-purchase sales funnels (preferred).

• Proficiency in direct-response advertising (preferred).

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible scheduling options.

• Performance-based bonus incentives.