Paid Media Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Spearhead Paid Media strategy and implementation across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media.

• Oversee campaign performance for designated education-oriented accounts.

• Align campaigns with objectives such as inquiries, applications, enrollments, and lead generation.

• Track campaign performance and deliver reporting, insights, and optimization suggestions.

• Discover and implement testing opportunities across various channels, audiences, and creative strategies.

• Work collaboratively with creative, analytics, and account teams.

• Keep abreast of trends in Paid Media, platform updates, and innovations in higher education marketing.

• Engage in client, team, and leadership interviews throughout the hiring process.

⛳️ Requirements

• Over 5 years of experience in Paid Media managing performance-driven digital campaigns.

• Extensive expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, Display, and programmatic advertising.

• Experience overseeing high-budget campaigns, with a preference for $100K+/month.

• Proven track record in developing and optimizing multi-channel campaigns focused on lead generation and conversion performance.

• Strong analytical skills with the capability to convert data into actionable strategic recommendations.

• Experience presenting campaign performance and strategic recommendations to clients or senior stakeholders.

• Exceptional organizational and project management abilities across multiple active accounts and campaigns.

• Excellent written and verbal communication skills in English.

• Experience in agency settings or fast-paced marketing teams.

• Background in working with universities, online education brands, or higher education institutions.

• Familiarity with marketing strategies for adult learners and student recruitment.

• Experience with forecasting, media planning, and budget pacing management.

• Knowledge of streaming media and emerging digital advertising platforms.

🏝️ Benefits

• Fully remote work environment.

• Competitive compensation based on experience and scope.

• Opportunity to contribute to mission-driven campaigns that have a direct impact on education and student development.

• Collaborative, high-performance culture centered on innovation, service, and continuous improvement.

• Significant opportunities for leadership growth and strategic ownership.