Paid Media Manager – International

This is a fully remote position, open to applicants in Europe.

📋 Description

• Initiate and expand Meta and Google campaigns in key international markets, including the UK, Canada, ANZ, and significant EU regions like Germany.

• Take charge of comprehensive measurement, encompassing CAPI, GA4, GDPR-compliant tracking, incrementality testing, and lift testing.

• Increase annual expenditure to the millions while safeguarding CAC, LTV/CAC, and contribution margin.

• Develop a repeatable testing framework across creative, audience, offers, and region-specific landing pages.

• Collaborate with creative, product, and lifecycle teams across various markets.

• Establish the groundwork for a specialized team, which includes a hiring strategy, workflows, and vendor model.

• Manage the quarterly international growth strategy and propose new markets and channels.

⛳️ Requirements

• Over 5 years of experience in performance or growth marketing with direct involvement in paid media management.

• Successfully launched and scaled Meta and Google campaigns in a minimum of two international markets.

• Familiarity with Canada, Australia, the UK, or a non-English-speaking EU market such as Germany, the Netherlands, or France.

• Proven experience in scaling paid media budgets into the millions annually while preserving CAC and contribution margin.

• Proficient in GDPR-compliant tracking and measurement, including CAPI, GA4, and incrementality testing.

• Background in a high-growth DTC, subscription, or eCommerce business that heavily relies on paid media.

• Experience in developing campaigns internally rather than through an agency.

• Comfortable coordinating across multiple time zones with overlapping hours.

🏝️ Benefits

• Competitive total compensation package aligned with local market standards.

• Extensive benefits package that promotes well-being, personal growth, and work-life balance.

• Exceptional benefits coverage for both employees and their families.

• Generous paid time off (PTO).

• Complimentary Grüns.

• Additional health and wellness perks.

• Opportunities for career advancement.

• Biannual in-person offsite meetings.