Paid Media Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of the complete paid media strategy from start to finish.

• Plan, initiate, and enhance full-funnel campaigns across Meta Ads and Google Ads.

• Manage substantial advertising budgets to drive profitable growth.

• Oversee monthly ad expenditures exceeding $100K, including audience targeting, bidding strategies, creative testing, prospecting, and retargeting.

• Utilize attribution tools like Triple Whale, Northbeam, or similar to analyze performance and enhance tracking accuracy.

• Assess results across both online and in-store sales.

• Manage end-to-end lifecycle marketing using Klaviyo.

• Oversee campaign calendars, automated flows, segmentation, and performance optimization.

• Create and refine welcome, abandoned cart, post-purchase, replenishment, and win-back flows.

• Develop creative briefs and utilize Canva for mockups.

• Monitor competitors and align paid media efforts with email and SMS campaigns.

• Provide weekly and monthly performance reports featuring insights, revenue impact, and actionable recommendations for leadership.

⛳️ Requirements

• 8–10 years of experience in marketing and advertising.

• At least 5 years of direct experience in ecommerce marketing.

• Proven management of $1M+ in annual Meta Ads expenditure.

• Practical experience with Google Ads.

• Background in managing over $100K in monthly paid media spending across acquisition channels.

• Strong expertise in comprehensive ecommerce marketing, covering customer acquisition, conversion, retention, and profitability.

• Direct experience with Klaviyo, including email and SMS campaigns, automation flows, segmentation, and analytics; required.

• Familiarity with Triple Whale, Northbeam, or a similar attribution platform.

• Ability to reconcile marketing performance with actual sales data.

• Experience with Shopify or a comparable ecommerce platform.

• Solid understanding of online and in-store sales performance.

• Excellent analytical, reporting, communication, and stakeholder presentation skills.

• Proficiency in using Canva to create or direct marketing assets.

• Experience in luxury, jewelry, or other high-consideration retail sectors is a plus.

🏝️ Benefits

• Competitive base salary plus substantial performance-based incentives.

• 15 paid vacation days annually.

• All U.S. national holidays observed.

• Fully remote work option from anywhere in LATAM or Europe.

• Professional home office setup.

• High-visibility role encompassing full-funnel responsibilities.

• Collaborative and high-trust work culture.

• Expertise and ownership are valued from day one.