Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Support the creation and implementation of comprehensive paid media strategies for healthcare clients.

• Contribute to the formulation and execution of lead generation tactics.

• Develop media plans for integrated multi-channel campaigns.

• Oversee multi-channel campaigns to ensure alignment with client goals and KPIs.

• Create and present insightful monthly reports featuring key metrics, trends, and actionable recommendations.

• Identify opportunities for campaign optimization and execute data-driven adjustments.

• Maintain an advanced understanding of industry best practices and emerging trends in paid media.

• Collaborate with cross-functional teams to ensure seamless execution of campaigns.

• Present campaign performance results and strategic recommendations to clients.

⛳️ Requirements

• 4–6 years of demonstrated experience in the development, deployment, and analysis of paid media campaigns.

• At least 2 years of experience specifically within the healthcare sector.

• Advanced proficiency in managing paid media campaigns across platforms such as Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), Microsoft Ads, DSPs, and other ad serving platforms.

• Familiarity with the healthcare marketing landscape.

• Knowledgeable in Google Analytics 4 (GA4) and Looker Studio, with the capability to navigate data effectively.

• Experience in analyzing campaign data and crafting compelling narratives.

• Proven track record of developing and implementing effective lead generation strategies.

• Experience with conversion tracking and a solid understanding of attribution modeling.

• Proficient in A/B testing and optimization strategies.

• Exceptional communication, presentation, and interpersonal skills.

• Ability to thrive both independently and as part of a team in a fast-paced, remote agency environment.

🏝️ Benefits

• Competitive salary.

• Flexible work schedules.

• Fully remote work environment.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Supplemental life insurance options.

• Discretionary company 401(k) matching.

• Unlimited paid time off (PTO).

• Unlimited sick leave.