Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the paid media strategy and implementation for a range of B2B clients, ensuring alignment with client objectives and key performance indicators (KPIs).

• Create, launch, and optimize campaigns across platforms such as Google, LinkedIn, Meta, and other pertinent channels.

• Track performance metrics and employ data-driven adjustments to enhance efficiency and outcomes.

• Formulate and evaluate audience strategies, creative methodologies, and landing page concepts to foster growth.

• Oversee budgets and pacing to synchronize expenditure with performance metrics and client expectations.

• Generate insight-driven reports and presentations that articulate results and subsequent actions to clients.

• Collaborate with strategy, analytics, and creative teams to produce cohesive campaigns.

• Ensure accurate tracking and attribution, including UTM structures, conversion tracking, and platform configurations.

• Stay updated on platform changes, industry developments, and emerging opportunities.

• Explore AI tools and workflows for reporting, quality assurance checks, and performance assessment.

• Develop and enhance internal systems, templates, and light automation processes.

• Engage in testing, learning, and ongoing improvement within the paid media team.

⛳️ Requirements

• Extensive experience in managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads.

• Proven agency experience with B2B clients and an understanding of extended sales cycles and lead quality.

• Confidence in overseeing the paid media strategy comprehensively across multiple client accounts.

• Proficiency in audience targeting, bid strategy formulation, budget allocation, and A/B testing.

• Strong analytical skills and comfort with performance data such as CTR, CVR, and CPA.

• Capability to manage various clients simultaneously while adapting to shifting priorities with excellent organizational skills.

• Effective communication skills to translate performance insights into actionable recommendations for clients.

• Experience in creating reporting decks, preferably using Figma.

• Ability to work autonomously, take initiative, and seek out solutions proactively.

• Background in developing or enhancing internal documentation, templates, and processes.

• Keen interest in AI and automation, with a desire to leverage new tools for improved efficiency and campaign performance.

• Familiarity with platforms like Demandbase, Reddit, Taboola, or other emerging technologies is a plus.

🏝️ Benefits

• 11 recognized holidays plus unlimited paid time off.

• An additional 4 mental wellness days each year.

• Full coverage of health insurance premiums by the company, with options for dental and vision.

• 401(k) plan to assist in future savings.

• Primarily remote working arrangement.

• Early office closure on Summer Fridays (3:00 PM) and regular Fridays during Fall/Winter/Spring (5:00 PM).

• Monthly wellness stipend and quarterly employee appreciation gifts.

• One-time reimbursement for home office equipment.

• Monthly team bonding events and happy hours.

• Pre-tax commuter benefits.

• Opportunity to be part of a vibrant, close-knit team that enjoys collaborating and supporting one another daily.