Paid Media Lead

This is a fully remote position, open to applicants in Argentina, +4 more countries.

📋 Description

• Lead and support the paid media team by providing daily guidance, mentorship, and strategic direction.

• Manage and optimize paid media campaigns across platforms such as Google Ads, Meta, Microsoft Ads, and LinkedIn.

• Oversee approximately 1 to 5 accounts, depending on their complexity, budget, and client requirements.

• Develop paid media strategies that align with client objectives, budgets, target audiences, and overall marketing goals.

• Review campaign strategies, account modifications, reporting, and recommendations to ensure quality and consistency.

• Act as a technical resource and escalation point for complex challenges related to campaigns, tracking, performance, and strategy.

• Coach and train team members, assist with onboarding, and contribute to the sharing of knowledge within the department.

• Translate campaign data into clear insights and actionable recommendations for both internal teams and clients.

• Identify opportunities to enhance performance through new channels, audiences, creative strategies, tools, and processes.

• Build and troubleshoot conversion tracking and measurement using Google Analytics 4 and Google Tag Manager.

• Conduct audits of paid media and contribute to strategic recommendations for both existing and potential clients.

• Stay informed about changes in advertising platforms, developments in AI, privacy and measurement trends, and emerging opportunities in paid media.

• Provide digital marketing services to clients, including B2B businesses, eCommerce companies, educational organizations, and healthcare brands.

⛳️ Requirements

• A minimum of 5 years of experience in digital marketing, with substantial hands-on experience in managing paid advertising campaigns.

• Advanced proficiency in Google Ads and familiarity with other platforms like Meta Ads, Microsoft Ads, and LinkedIn Campaign Manager.

• Demonstrated experience in guiding, mentoring, training, or reviewing the work of paid media professionals.

• Experience in managing or overseeing paid media budgets of $100K or more.

• Strong understanding of paid media strategy, campaign optimization, measurement, attribution, and conversion tracking.

• Solid client-facing experience, with the confidence to participate in client discussions and effectively represent paid media strategy and the team's work.

• Excellent analytical and strategic thinking abilities, capable of transforming campaign data into clear business insights and recommendations.

• A proactive and resourceful approach to problem-solving and identifying new opportunities.

• Strong communication skills with the ability to work collaboratively with Account Managers and other team members.

• Must be available to work within two hours of U.S. Central Time.

• Google Ads, Google Analytics, or related digital marketing certifications are a plus.

• Working knowledge of SEO, AEO, and broader search strategies is advantageous.

• Experience with additional paid media platforms such as Meta Ads, Microsoft Ads, or LinkedIn Campaign Manager is preferred.

• Familiarity with Google Analytics 4, Google Tag Manager, Looker Studio, or similar analytics and tracking tools is beneficial.

• Experience working with B2B, eCommerce, education, or healthcare clients is a plus.

• Experience utilizing AI and automation tools to enhance research, analysis, reporting, and workflows is desirable.

• Resumes must be submitted in English.

• Candidates must reside in a Latin American (LATAM) country; applications from individuals outside LATAM, including the U.S. and other regions, will not be considered.

🏝️ Benefits

• A salary of $4,000 USD/month, with flexibility based on experience and fit.

• A fully remote work environment.

• Unlimited paid time off (PTO).

• Sick days provided.

• Opportunity to assume a leadership role within a growing paid media team.

• Opportunities for professional growth and continuous learning.