Paid Media Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts and act as the primary strategic liaison.

• Conduct bi-weekly client meetings discussing performance, strategy, testing priorities, and subsequent actions.

• Prepare and distribute bi-weekly performance reports a minimum of 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic choices.

• Foster client relationships to encourage retention, renewals, and referrals.

• Recognize and tackle account risks and opportunities.

• Create, launch, and enhance Meta campaigns centered on lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Diagnose underperforming campaigns and identify areas for performance enhancement.

• Formulate structured testing methodologies for audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Leverage performance data to create hypotheses for creative and messaging strategies.

• Collaborate with video editors, providing creative direction as needed.

• Employ AI tools to expedite research and content development while ensuring quality and strategic insight.

• Establish and troubleshoot tracking, Meta pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to uncover funnel issues.

• Report to the Associate Director of Operations, ensuring accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, with significant responsibility in Meta advertising.

• Experience managing multiple client accounts simultaneously while leading strategy discussions with clients.

• Proven track record of steering campaigns towards defined performance goals while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experienced in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preference for candidates with financial services marketing experience.

• Preference for experience in lead-generation and appointment-setting campaigns.

• Preference for video sales letter marketing expertise.

• Preference for experience with high-ticket or considered-purchase funnels.

• Preference for candidates with a background in performance marketing agencies.

• Preference for direct-response advertising experience.

• Candidates vying for the upper compensation bracket must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper-range candidates should provide evidence of measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible work schedule.

• Performance-based bonuses.