Paid Media Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, serving as the main strategic contact.

• Facilitate bi-weekly client meetings to discuss performance, strategy, testing priorities, and future actions.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while recognizing opportunities.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account architecture, and creative testing.

• Track daily performance metrics such as cost-per-appointment and other acquisition indicators.

• Diagnose underperforming campaigns and identify ways to improve performance.

• Create testing strategies across various segments including audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and variations in messaging for testing purposes.

• Develop creative and messaging hypotheses based on performance data analysis.

• Collaborate with video editors and provide creative guidance.

• Leverage AI tools to enhance research and copy creation processes.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to uncover funnel issues.

• Report directly to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of direct experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns towards set performance objectives while facilitating client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and evaluating creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Knowledge of lead generation and appointment setting campaigns.

• Preferred: Experience in video sales letter marketing.

• Preferred: Understanding of high-ticket or considered purchase funnels.

• Preferred: Background in performance marketing agency environments.

• Preferred: Experience in direct-response advertising.

• Candidates seeking upper compensation must showcase hands-on experience in crafting and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation candidates should provide evidence of measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments stemming from their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexibility to Work From Home.

• Flexible Scheduling options.

• Performance-based Bonus.