Paid Media Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and next steps.

• Prepare and dispatch bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into clear recommendations and strategic choices.

• Cultivate client relationships to support retention, renewals, and referrals.

• Identify and mitigate account risks while recognizing opportunities.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and identify opportunities for performance enhancement.

• Create structured testing strategies encompassing audiences, offers, messaging, creative, and campaign variables.

• Write direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors while providing creative direction.

• Leverage AI tools to expedite research and copy development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of practical experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts concurrently and leading client-facing strategic discussions.

• Demonstrated ability to steer campaigns towards defined performance goals while facilitating client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Background in financial services marketing is preferred.

• Experience in lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Prior experience in a performance marketing agency is preferred.

• Background in direct-response advertising is preferred.

• Candidates seeking upper compensation should exhibit hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for the upper compensation range should demonstrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Schedule options.

• Performance Bonus incentives.