Paid Media Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a client account portfolio as the main strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and action items.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while capitalizing on opportunities.

• Develop, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and create structured testing strategies.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, offers, and variations in messaging for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors to provide creative direction.

• Implement AI tools to enhance research and copy development processes.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to uncover funnel issues.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in paid media, with a significant focus on Meta advertising.

• Proven experience managing multiple client accounts and leading strategic conversations with clients.

• Demonstrated capability to steer campaigns toward defined performance goals while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organization, analytical, and problem-solving abilities.

• Preferred background in financial services marketing.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Background in video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Previous experience in a performance marketing agency is preferred.

• Familiarity with direct-response advertising is preferred.

• Candidates aiming for upper compensation must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for upper compensation should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative input.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training and Development opportunities.

• Work From Home flexibility.

• Flexible Schedule options.

• Performance Bonus incentives.