Paid Media Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while capitalizing on opportunities.

• Create, launch, and optimize Meta lead generation and appointment booking campaigns.

• Oversee budgets, target audiences, bidding strategies, account structures, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns to identify optimization opportunities.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and scripts for video sales letters tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Generate creative and messaging hypotheses based on performance data.

• Collaborate with video editors, providing creative direction.

• Utilize AI tools for research and copy development, ensuring quality and strategic insight are maintained.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations for Calendly, automate processes with Zapier, and manage lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and take ownership of client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience in managing multiple client accounts while leading strategy discussions.

• Demonstrated ability to manage campaigns to meet defined performance goals while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Background in financial services marketing is preferred.

• Preference for experience in lead generation and appointment-setting campaigns.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered purchase funnels is preferred.

• Previous experience in a performance marketing agency is preferred.

• Direct-response advertising experience is preferred.

• Candidates with upper compensation expectations should have hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, alongside measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments; experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Training and Development opportunities.

• Work From Home flexibility.

• Flexible scheduling options.

• Performance-based bonuses.