Paid Media Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main strategic liaison.

• Facilitate bi-weekly client calls to discuss performance, strategy, testing priorities, and subsequent steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks and seize opportunities.

• Design, implement, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account structures, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition benchmarks.

• Analyze underperforming campaigns to identify potential improvements.

• Formulate testing strategies across diverse audiences, offers, messaging, creative elements, and campaign variables.

• Compose direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to develop creative and messaging hypotheses.

• Collaborate with video editors, providing creative direction as needed.

• Utilize AI tools to streamline research and copy development processes.

• Establish and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automations via Zapier, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with a significant focus on Meta advertising.

• Experience in managing multiple client accounts simultaneously and leading client-facing strategic discussions.

• Demonstrated ability to steer campaigns toward established performance targets while fostering client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Proven experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving capabilities.

• Experience in financial services marketing is preferred.

• Prior experience in lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Background in performance marketing agencies is preferred.

• Direct-response advertising experience is preferred.

• Candidates in the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, with quantifiable enhancements in campaign performance, lead quality, conversion rates, and booked appointments.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonuses.