Paid Media Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance metrics, strategy, testing priorities, and subsequent steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to enhance retention, drive renewals, and encourage referrals.

• Identify and mitigate account risks while uncovering opportunities.

• Create, launch, and optimize Meta campaigns focused on lead generation and appointment booking.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition goals.

• Analyze underperforming campaigns and devise structured testing strategies.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Generate creative and messaging hypotheses informed by performance data.

• Collaborate with video editors to provide creative direction.

• Utilize AI tools for research and copy development while exercising strategic judgment.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes using Zapier, and manage lead-routing workflows.

• Resolve technical issues that arise between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify potential funnel issues.

• Report to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, with significant responsibility in Meta advertising.

• Experience managing multiple client accounts simultaneously and leading strategic discussions with clients.

• Demonstrated ability to manage campaigns to meet defined performance targets while supporting client retention efforts.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Understanding of high-ticket or considered-purchase funnels.

• Preferred: Experience within a performance marketing agency.

• Preferred: Background in direct-response advertising.

• Candidates in the upper compensation range must exhibit hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation range candidates should demonstrate quantifiable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home options.

• Flexible Scheduling.

• Performance Bonus.