Paid Media Lead

This is a fully remote position, open to applicants in District of Columbia, +5 more states.

📋 Description

• Act as the primary strategic contact for a portfolio of client accounts.

• Conduct bi-weekly calls with clients to discuss performance metrics, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Foster client relationships to enhance retention, facilitate renewals, and encourage referrals.

• Identify and address potential risks and opportunities within accounts.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and determine strategies for improvement.

• Develop testing strategies across various parameters including audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and variations in messaging for testing purposes.

• Derive creative and messaging hypotheses from performance data.

• Collaborate with video editors, providing creative direction throughout the process.

• Utilize AI tools for research and copy development tasks.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint issues within the sales funnel.

• Report directly to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of direct experience in paid media, with a significant focus on Meta advertising.

• Proven experience managing multiple client accounts and leading strategic conversations with clients.

• Demonstrated ability to drive campaigns towards specific performance targets while supporting client retention efforts.

• Strong skills in direct-response copywriting, including ad copy and scriptwriting.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation techniques.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferably experienced in financial services marketing.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Experience in video sales letter marketing is advantageous.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Experience in a performance marketing agency is favorable.

• Preference for candidates with expertise in direct-response advertising.

• Candidates seeking upper compensation range must show tangible experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation range should be able to demonstrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.