Paid Media, Growth Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Design, implement, and optimize Paid Media campaigns.

• Manage performance and awareness campaigns on Google Ads and Meta Ads.

• Analyze results, identify opportunities, and optimize campaigns based on metrics and objectives.

• Develop SEO strategies to enhance organic positioning.

• Work on GEO to boost brand presence in AI-based search engines.

• Conduct competitor analysis, keyword research, audience targeting, and growth opportunity assessments.

• Collaborate on the overall marketing strategy and brand positioning.

• Select and adapt images and visual materials for advertising campaigns.

• Create and edit basic content in image and video formats for advertising, including pieces and reels from existing material.

• Maintain and update content, projects, blogs, and sections of websites.

• Provide basic support for web implementations and updates.

• Utilize Artificial Intelligence tools to accelerate the creation, optimization, and adaptation of content.

• Monitor KPIs and prepare reports on performance, positioning, and digital growth.

• Propose new initiatives and enhancements based on results.

• Create landing pages as required by campaigns.

⛳️ Requirements

• Minimum of 4 years of prior experience in Paid Media, Performance Marketing, Growth Marketing, or similar roles (MANDATORY).

• At least 3 years of experience using Google Ads, Meta Ads, TikTok Ads, and Pinterest.

• Strong knowledge of SEO and organic positioning.

• Practical knowledge or keen interest in GEO and positioning in AI-based search engines.

• Experience in analyzing metrics, audiences, conversions, and campaign results.

• Ability to develop awareness, acquisition, and growth strategies.

• Basic knowledge of web development and implementation, sufficient to perform updates and work on landing pages or existing sites.

• Ability to create and edit visual pieces and basic content for campaigns.

• Experience using AI tools for content generation, image creation, research, and work optimization.

• Good visual judgment and ability to maintain brand identity consistency.

• Self-driven, proactive, solution-oriented, and results-focused profile.

• Ability to work independently and manage multiple initiatives simultaneously.

🏝️ Benefits

• Opportunities for professional growth.

• Dynamic and collaborative work environment.

• 100% remote work model.

• Part-time schedule.

• Contractor modality.